{"id":233,"date":"2025-10-21T11:05:58","date_gmt":"2025-10-21T11:05:58","guid":{"rendered":"https:\/\/staging.puregold.africa\/?post_type=product&#038;p=233"},"modified":"2025-10-22T15:21:48","modified_gmt":"2025-10-22T15:21:48","slug":"pure-gold-frass","status":"publish","type":"product","link":"https:\/\/puregold.africa\/index.php\/product\/pure-gold-frass\/","title":{"rendered":"Pure Gold Frass"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_1552386753\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1435\" src=\"https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold_Greenhouse-scaled.jpg\" class=\"bg attachment- size-\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-middle align-center\"  id=\"row-1104721623\">\n\n\t<div id=\"col-607947025\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-center\" style=\"background-color:rgba(255, 255, 255, 0.843);\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(131, 146, 104);border-radius:18px;border-width:2px 2px 2px 2px;\">\n\t<\/div>\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_884996877\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"526\" src=\"https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold-Website_Home-Page-logo.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold-Website_Home-Page-logo.png 747w, https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold-Website_Home-Page-logo-600x422.png 600w, https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold-Website_Home-Page-logo-300x211.png 300w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_884996877 {\n  width: 28%;\n}\n<\/style>\n\t<\/div>\n\t\n<h2>Why Insect Fertiliser?<\/h2>\n<p>Frass is a locally produced, carbon-rich fertiliser <strong>packed with beneficial microbes, chitin, and humic acid,<\/strong> enhancing soil health, boosting plant growth, cycling nutrients, and reducing reliance on imported fertilisers.<\/p>\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"max-width:399px;height:2px;background-color:rgb(131, 146, 104);\"><\/div><\/div>\n<h2 style=\"text-align: center;\"><strong>Pure Gold Frass is a natural, organic Fertiliser enriched with Nutrients and Microbes. <\/strong><\/h2>\n<div style=\"text-align: center;\">Frass is a premium organic fertiliser made from Black Soldier Fly larvae. Packed with natural nutrients and beneficial microbes, it restores soil vitality, boosts plant growth, and promotes long-term soil health.<\/div>\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"max-width:399px;height:2px;background-color:rgb(131, 146, 104);\"><\/div><\/div>\n<h2 style=\"text-align: center;\">Why Choose Pure Gold?<\/h2>\n<p style=\"text-align: center;\">We combine nature\u2019s smartest recycler (the Black Soldier Fly) <strong>with a precision-controlled composting process<\/strong> to produce a high-impact product that serves the soil, the farmer, and the planet.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-607947025 > .col-inner {\n  padding: 40px 0px 0px 0px;\n  border-radius: 20px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<style>\n#row-1104721623 > .col > .col-inner {\n  padding: 40px 20px 40px 20px;\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1552386753 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-2005592560\">\n\n\t<div id=\"col-350923201\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner box-shadow-2-hover\" style=\"background-color:rgb(220, 211, 197);\" >\n\t\t\t\n\t\t\t\n<h2>Enhance Growth<\/h2>\n<ul>Frass is rich in macro-nutrients, micro nutrients, humic acid, microbes and chitin. These elements enhance plant growth, including seeds, fruits and flowers.<\/ul>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-350923201 > .col-inner {\n  padding: 20px 20px 20px 20px;\n  border-radius: 25px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-226474590\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner box-shadow-2-hover\" style=\"background-color:rgb(220, 211, 197);\" >\n\t\t\t\n\t\t\t\n<h2>Promotes Healthy Soil<\/h2>\n<ul>\nPure Gold Frass Insect Fertiliser has been shown to contain a diverse and dense community of beneficial microbes that directly and indirectly support healthy soil ecosystems.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-226474590 > .col-inner {\n  padding: 20px 20px 20px 20px;\n  border-radius: 25px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1297074680\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner box-shadow-2-hover\" style=\"background-color:rgb(220, 211, 197);\" >\n\t\t\t\n\t\t\t\n<h2>Increases Stress Tolerance<\/h2>\n<ul>\n<p>Pure Gold Frass contains microbes and compounds that increase the tolerance against stresses, such as drought, flooding, and salinity.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1297074680 > .col-inner {\n  padding: 20px 20px 20px 20px;\n  border-radius: 25px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1963250006\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner box-shadow-2-hover\" style=\"background-color:rgb(220, 211, 197);\" >\n\t\t\t\n\t\t\t\n<h2>Plant Defences<\/h2>\n<p>The chitin in frass activates plant defence responses against a wide range of threats, notably future threats.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1963250006 > .col-inner {\n  padding: 20px 20px 20px 20px;\n  border-radius: 25px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1282233682\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner box-shadow-2-hover\" style=\"background-color:rgb(220, 211, 197);\" >\n\t\t\t\n\t\t\t\n<h2>Introduces Carbon to Soil<\/h2>\n<p>Frass boosts soil organic carbon content, which in turn stimulates beneficial micro-organisms.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1282233682 > .col-inner {\n  padding: 20px 20px 20px 20px;\n  border-radius: 25px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-123765112\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner box-shadow-2-hover\" style=\"background-color:rgb(220, 211, 197);\" >\n\t\t\t\n\t\t\t\n<h2>Soil Structure<\/h2>\n<ul>Frass promotes the growth of mycorrhizal fungi, that bind soil particles and in turn improves soil structure and erosion prevention.<\/ul>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-123765112 > .col-inner {\n  padding: 20px 20px 20px 20px;\n  border-radius: 25px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1422814642\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner box-shadow-2-hover\" style=\"background-color:rgb(220, 211, 197);\" >\n\t\t\t\n\t\t\t\n<h2>Increases Water Holding Capacity<\/h2>\n<ul>The increase soil carbon of frass infused soil increases the water holding capacity of soil.<\/ul>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1422814642 > .col-inner {\n  padding: 20px 20px 20px 20px;\n  border-radius: 25px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1377294758\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner box-shadow-2-hover\" style=\"background-color:rgb(220, 211, 197);\" >\n\t\t\t\n\t\t\t\n<h2>Suitable for all Soil Types<\/h2>\n<ul>Frass often has a neutral pH, is low in salt, and high in humic acid, which benefit all soil types.<\/ul>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1377294758 > .col-inner {\n  padding: 20px 20px 20px 20px;\n  border-radius: 25px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-197338752\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner box-shadow-2-hover\" style=\"background-color:rgb(220, 211, 197);\" >\n\t\t\t\n\t\t\t\n<h2>Co-application<\/h2>\n<ul>\n<p>Frass can be used in conjunction with synthetic fertilisers, and have shown to have better outcomes than sole synthetic fertiliser application.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-197338752 > .col-inner {\n  padding: 20px 20px 20px 20px;\n  border-radius: 25px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1358559423\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner box-shadow-2-hover\" style=\"background-color:rgb(220, 211, 197);\" >\n\t\t\t\n\t\t\t\n<h2>Slow Release<\/h2>\n<ul>\n<p>Mature frass has high CEC, meaning it ensures soils are able to hold onto nutrients for longer to facilitate the slow release and uptake of nutrients and in turn ensure efficient fertiliser application and ultimately input costs.<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1358559423 > .col-inner {\n  padding: 20px 20px 20px 20px;\n  border-radius: 25px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1953295188\">\n\n\t<div id=\"col-1915931904\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_51167929\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold-Website-Frass-footer-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold-Website-Frass-footer-1024x576.jpg 1024w, https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold-Website-Frass-footer-300x169.jpg 300w, https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold-Website-Frass-footer-768x432.jpg 768w, https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold-Website-Frass-footer-1536x864.jpg 1536w, https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold-Website-Frass-footer-600x338.jpg 600w, https:\/\/puregold.africa\/wp-content\/uploads\/2025\/10\/PureGold-Website-Frass-footer.jpg 2048w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_51167929 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>Applications <\/strong><\/p>\n<ul>\n<li>Organic and regenerative farming<\/li>\n<li>Urban and rooftop gardens<\/li>\n<li>Home gardening &amp; landscaping<\/li>\n<li>Greenhouse and nursery mixes<\/li>\n<li>Bulk supply for municipalities &amp; cooperatives.<\/li>\n<\/ul>\n<p><strong>Perfect for Home &amp; Garden Use:<\/strong><\/p>\n<ul>\n<li>Veggie gardens<\/li>\n<li>Flower beds<\/li>\n<li>Indoor plants<\/li>\n<li>Potted herbs &amp; trees<\/li>\n<li>Lawns &amp; landscaping<\/li>\n<\/ul>\n","protected":false},"featured_media":245,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[20],"product_tag":[],"class_list":{"0":"post-233","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-garden-plant-feed","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/puregold.africa\/index.php\/wp-json\/wp\/v2\/product\/233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puregold.africa\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/puregold.africa\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/puregold.africa\/index.php\/wp-json\/wp\/v2\/comments?post=233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puregold.africa\/index.php\/wp-json\/wp\/v2\/media\/245"}],"wp:attachment":[{"href":"https:\/\/puregold.africa\/index.php\/wp-json\/wp\/v2\/media?parent=233"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/puregold.africa\/index.php\/wp-json\/wp\/v2\/product_brand?post=233"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/puregold.africa\/index.php\/wp-json\/wp\/v2\/product_cat?post=233"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/puregold.africa\/index.php\/wp-json\/wp\/v2\/product_tag?post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}